The Marketing Pack  has been designed to assist RTOs in identifying all contractual requirements and implement robust arrangements in RTO marketing operations.

Navigating the complexities of marketing compliance in the VET sector can be challenging. The Marketing Pack provides all the essential tools, templates & policies to ensure your marketing practices align with regulatory requirements & are effective.

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Outcome Standard 2.1: VET students have access to clear and accurate information concerning the organisation, the relevant training product, and students are made aware of any changes that may affect them.

Watch an Overview of the Pack

The pack includes:

Advertising and Marketing Policy 
Consumer Protection Policy 
Information Provision Policy 
Marketing Plan 
Marketing Registers 
Advertising Marketing Collateral Review Checklist 
Consent to Use 
Course Guide Template
Internal Audit Tool - Marketing Compliance 
Internal Audit Tool - Student Recruitment and Marketing Processes 
Internal Audit Tool - Web Content WCAG 2.2 
Internal Audit Tool - Website Compliance 
Marketing Collateral Approval Form 
Performance & Outcome Monitoring - Marketing Processes
Social Media Post Checklist 
Stakeholder Survey - Student Recruitment and Marketing 
Stakeholder Survey - Website 

15+ documents, 300+ pages of example documentation and templates assisting RTOs to meet business marketing operational and compliance requirements.

Cover your jurisdictional requirements

Resources have been aligned to national and state jurisdictional compliance requirements including:

• Standards for RTOs 
• Australian Consumer Law principles
• Australian Qualifications Framework Requirements
• ESOS Framework – National Code of Practice for Providers of Education and Training to Overseas Students
• VET Student Loans requirements
• Common logo usage, such as NRT and AQF
• Funding contract requirements across state jurisdictions

✅ Ready-to-Use Templates – No need to start from scratch! Fully customisable documents designed for immediate tailoring & implementation.

✅ Compliance & Quality Assurance – Support RTO compliance with the Standards for RTOs & industry best practices.

✅ Time-Saving & Efficient – Enhance marketing effectiveness.

✅ Expertly Designed – Created specifically for VET providers.

Once purchased, all updates are free, ongoing!

17 March 2025

Version 2 of the resource has been updated for the Outcome Standards – found in the National Vocational Education and Training Regulator (Outcome Standards for NVR Registered Training Organisations) Instrument 2025, the Compliance Requirements (including the Fit and Proper Person Requirements and NRT Logo Conditions of Use Policy) – found in the National Vocational Education and Training Regulator (Compliance Standards for NVR Registered Training Organisations and Fit and Proper Person Requirements) Instrument 2025

New version for revised SRTO. The pack was previously named Marketing Support Pack.

Version 19 of the resource has been updated for Queensland Skills Assure 2024/25 documentation referencing & NSW Smart & Skilled 2024/25 Contract documentation.

Version 17 & 18 of the resource has been updated for:

• • • ACT 2023 - 2025 Funding Agreement & related compliance documentation.
    • SA 2023 - 2024 Skills Agreement & related compliance documentation including changes to the Upfront Assessment of Need (UAN) process.
    • TAS 2024 Skills Tasmania Grant Deed & related compliance documentation.
    • VIC 2024 - 2025 Skills First Standard VET Funding Contract & related compliance documentation.
    • WA 2023 - 2025 Purchase of Training Services Contract & related compliance documentation.

The pack is provided in MS Word & Excel format for ease of customisation and use in your RTO.