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Unlocking the Power of Big Data to Grow your RTO’s Enrolments


Unlock the power of Facebook, Google, messenger & email automation

Join Melanie MacDonald for this session to learn about how to use Big Data to grow your RTO. You will learn how to unlock the power of Facebook, Google, messenger and email automation to significantly increase your student enrolment numbers without increasing your marketing budget.

This is not ‘let’s post something on our Facebook page and pay to boost it and hope we attract some students’. You don’t even need to be posting content on your business page for this to work. This is about diving into the back end of these platforms to truly track every digital visitor you have and to attract more people who exactly match your ideal student profile.

In this session we will cover the latest in:

  • Messenger automation - engaging your prospects in conversation without needing a human involved
  • Facebook hyper targeting - using audiences from the global big data companies to only show your content to your exact perfect prospective student
  • Paid vs free Google - one simple Google feature that hardly any RTOs have set up which could get you hundreds of new enquiries at no charge
  • Email automation - how to automatically customise the emails you send out to each prospect so you get the best of your ‘personal touch’ combined with automation

Given the state of the current economy, is this a session you can afford to miss?


Webinar Details

Date: Wednesday 16 September 2020

Time: 1pm AEST (Melbourne, Sydney, Brisbane)

Duration: 1 hour

Investment: $45.00 inc GST.

 Book by Monday 7 September 2020 using the discount code  GROWTH  to receive a 10% discount.

         Discount! for VET PD Series subscribers - Use your Voucher Code when registering.


Skills Education Growth Week

Skills Education Growth Week is especially designed to help you connect, grow and strengthen. Over the week from 14-18 September 2020, eight experts in their field will focus on people, products and processes for RTOs and VET practitioners to grow their:

  • Business
  • Ideas
  • Compliance skills
  • Facilitation techniques
  • Digital capabilities


Melanie MacDonald - Growth Strategist, Mana Social

After 17 years of running her own RTOs, Melanie MacDonald has a lot of experience to share with other education providers – the good, the bad, and the unexpected!

Melanie and her team have thrived with annual intakes of 2,000 completely fee for service students, making it to the BRW Fast 100 fastest growing companies in Australia. Even during the VET fee help era, they still maintained 900 students/year – all without government funding and without competing on price.
Along the way while running her business and compliance focused RTO (scope included QA, WHS, HR and similar qualifications) Melanie also bought a beauty therapy college, rebranded it, and grew it by 800% to be the biggest beauty college in Queensland (again fully fee for service) before selling it to a publicly listed company.

It hasn’t all been plain sailing though and there have been some tough times but Melanie and her team met the challenges head on and learnt from them all.
In 2018 after exiting the RTO business she realised that what she had been doing to grow her own RTO quickly, could be replicated to help other RTOs.

That’s when Mana Social was born – a business that focuses on growth strategies specifically helping RTOs.


A Statement of Attendance is issued on completion of live event activities.


Note the video recording of the live event will be available to all participants for 30 days after the event.



The following statements are received when the course is completed:

Skills Education Statement of Attendance
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