Linkedin can be a good tool for B2B marketing in some cases
For RTOs who are mainly in the B2B space training groups of employees rather than the general public, running a Facebook ad to get the attention of an employer may not be the best strategy.
Particularly if those employers are of a certain age and gender (which they often are). And switching to a B2C strategy requires a complete rethink of your infrastructure.
LinkedIn can be a good tool for B2B marketing in some cases. But how do we know which cases and how do we attract those employers without sending them spammy messages?
In this session we will cover:
- how to effectively and efficiently use LinkedIn to build authentic relationships with employers
- how to have them contacting you to enrol their staff rather than you having to chase them
- which parts of this process can be automated and which parts should never be
- the one low key easy tactic that almost always gets the attention of your target prospect on LinkedIn
Date: Tuesday 16 June 2020
Time: 10.30am AEST
Duration: 1 hour
Investment: $55.00 inc GST.
Book at least 7 days prior using the discount code LINKEDIN to receive a 10% discount.
Discount! for VET PD Series subscribers - Use your Voucher Code when registering.
Melanie MacDonald - Growth Strategist, Mana Social
After 17 years of running her own RTOs, Melanie MacDonald has a lot of experience to share with other education providers – the good, the bad, and the unexpected!
Melanie and her team have thrived with annual intakes of 2,000 completely fee for service students, making it to the BRW Fast 100 fastest growing companies in Australia. Even during the VET fee help era, they still maintained 900 students/year – all without government funding and without competing on price.
Along the way while running her business and compliance focused RTO (scope included QA, WHS, HR and similar qualifications) Melanie also bought a beauty therapy college, rebranded it, and grew it by 800% to be the biggest beauty college in Queensland (again fully fee for service) before selling it to a publicly listed company.
It hasn’t all been plain sailing though and there have been some tough times but Melanie and her team met the challenges head on and learnt from them all.
In 2018 after exiting the RTO business she realised that what she had been doing to grow her own RTO quickly, could be replicated to help other RTOs.
That’s when Mana Social was born – a business that focuses on growth strategies specifically helping RTOs.
A Statement of Attendance is issued on completion of live event activities.
Note the video recording of the live event will be available to all participants for 30 days after the event.
The following statements are received when the course is completed:
|Skills Education Statement of Attendance|