Understand RTO requirements for marketing practices

This webinar will help you to establish systems to manage the processes to create, publish, and distribute marketing information, as well as monitor the recruitment of students.

You will learn how to create a Quality Assurance process to approve marketing resources, and to ensure that information provided accurately describes your RTO’s training and assessment practices.

By the end of the webinar, you will be able to use the marketing flowchart and the Marketing audit form, and other actionable strategies you can implement right away.

You will be provided with some case scenarios to illustrate best practices, and will explore strategies to develop and monitor marketing content in line with Standards 4 and 5.

Webinar details

Date: Tuesday 29 October 2024

Time: 5.30pm AEDT (Sydney, Melbourne)

Duration: 1.5 hours

Investment: $95.00 inc GST.

10% Discount! for VET PD Series subscribers - Use your Voucher Code when registering!

Learning objectives

• Understand RTO requirements for marketing practices
• Identify the minimum information that must be published by the RTO about its services and performance
• Identify strategies to monitor marketing practices

Application objectives

• Audit current marketing material, within two weeks
• Update all current marketing material, within three weeks
• Review and update marketing policies and procedures in line with new RTO standards, within one month

Presenter

Javier Amaro - Director, Insources Group

Javier is the director & founder of Insources, a privately owned Australian training & consulting organisation. He has more than 17 years experience in the vocational & technical education world & has contributed to the Australian VET sector by designing & delivering more than 500 training programs to training managers, supervisors, facilitators, trainers, & assessors.

A Statement of Attendance is issued on completion of live event activities.

Note the video recording of the live event will be available to all participants within 7 days after the event for a viewing period of 30 calendar days.

Vocational Training including Competency-Based Training

• The Vocational Education & Training Sector
  • Work within the VET policy framework