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Crafting Workshops with Impact: Maximising Relevance for Your Learners

Purchase for $59.99 (AUD) incl. GST

Learn to reveal the features and benefits of knowledge uptake, employing the powerful question, 'so what?'

Elevate your workshop design skills and ensure that your training sessions are not just boxes to be checked but transformative experiences. Join our webinar, "Ensure Your Workshops are 100% Relevant to Your Learners," and master the art of formulating the W.I.I.F.M. (What's In It For Me) in your design.


What to Anticipate:

Principle of State: Real and Relevant: Unpack the second Principle of State, focusing on content designed to progress learning rather than cluttering the mind with unnecessary details.

Activating the R.A.S. Brain: Understand the vital role of activating the Reticular Activating System (R.A.S.) in the brain and learn how to harness its power before setting learning activities.

W.I.I.F.M. Principle: Master the art of lassoing a compelling sales pitch and turning it into a training advantage by emphasizing the "What's In It For Me" principle.

Features and Benefits Exploration: Learn to reveal the features and benefits of knowledge uptake, employing the powerful question, 'so what?'

Three Stages of Workshop Success: Plan for success across the Pre, During, and Post-event stages, addressing logistics and goals for a comprehensive learning experience.

Line Manager Influence: Recognise the pivotal role of the Line Manager in any organization for ensuring successful learning outcomes.

Strategic Questioning: Learn to identify the right questions to ask for an optimum outcome post-workshop, fostering a culture of continuous improvement.

VAKT in Action: Explore the Visual, Auditory, Kinesthetic, and Tactile (VAKT) model for real and relevant knowledge transfer and assimilation.

Workshop Immersion: Experience the workshop from a learner's point of view, covering motivation, practice, roles, immersion, transfer, and engagement.

Post-Event Reinforcement: Ensure adequate revision and reinforcement activities are integrated into your post-event plans for lasting impact.

Building Reputation: Utilize the power of satisfied customers and word-of-mouth recommendations to enhance your professional reputation.

Webinar Series: Dive deeper into these skills with eight additional webinars designed to build and extend your expertise.

Revitalise your passion for training and make a lasting impact on your learners. Join us and become a master of crafting workshops that are not only relevant but transformative!


Workshop details

Date: Thursday 23 May 2024

Time: 12.00pm AEST (Sydney, Melbourne, Brisbane)

Duration: 1 Hour 30 Minutes

Investment: $59.99 inc GST. 

10% discount! for VET PD Series subscribers - Use your Voucher Code when registering!


The Presenter

Laurie Kelly

Laurie Kelly has been opening up the “mysteries of the mind” to trainers and educators from all walks of life around the world for most of his working life. He is a specialist in Brain-Friendly Training and Delivery Skills that engage. This has been his passion for over 30 years and his passion is drawn from his wealth of experience, his love for his subject and his ability to rekindle enthusiasm and passion in even the most tired Educator.

Recognised as a National and International Educator of Educators, he communicates his teachings to everyone at all levels, from CEO’s to the people on the ground, whilst making it captivating, engaging, relevant and instantly transferable back into the workplace. Laurie is driven to improve the learning experience from a learner’s perspective by making trainers more effective and impactful via enhanced & engaging delivery skills.

Laurie speaks both nationally and internationally on current knowledge of how the learning brain works to maximize the impact of teaching, and to create an openness factor in our approach to change and new learning. His experience in improving trainers’ skills in engagement is vast – he is one of the most sought after presenters in his field.


A Statement of Attendance is available for issue on completion of the event's activities. 

The recording of the live webinar will be available to participants for 30 days after the event.



  • Designing Training
    • Prepare resources for delivery
  • Facilitating Training
    • Deliver and facilitate training sessions
    • Support and monitor learning


  • Supporting Learning
    • Establish the learning-facilitation relationship
    • Support and monitor learning
    • Maintain and develop the learning-facilitation relationship



The following statements are received when the course is completed:

Brain Friendly Training Statement of Attendance
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