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Ensure Your Workshops are 100% Relevant to Your Learners

Purchase for $59.99 (AUD) incl. GST

Identifying ways to build early success & excitement in your participants

Is there a risk that your current training routine has lost its impact?

There is nothing worse than being asked by the Training Department to deliver some dry, compulsory theory topic that your audience has all heard before and all know the answers to, because they have all... ‘done this one before’. Their body language says it all: ‘Not again...I dare you to get me interested…What time is lunch?’

Learn the Secret of the training W.I.I.F.M. and join Laurie Kelly from Brain Friendly Training to turn your default training delivery into a compulsory ‘must experience’ for learners.

Mastering how to formulate the W.I.I.F.M. in your design!

Learn the art of designing Workshops that are real & relevant with lots of W.I.I.F.M.’s and takeaways. Training has to be more than ticking the boxes for the sanity of our students and ourselves. There is nothing worse than being asked by the Training and Development Department to train some dry, compulsory theory topic that they have all heard before and all know the answers to, because they have : ‘done this one before’. Their body language says it all – ‘Not again...I dare you to get me interested…What time is lunch?’ In workplace training we have learners who come along with various motivations and interest levels about the session’s topic that they have been ‘encouraged’ to attend. In order to design workshops that are Real and 100% Relevant for the learners we need to look at the marketing adage - The “W.I.I.F.M.” i.e.: What’s In It For theM. Too many times trainers focus on the features and technicalities of the training, rather than the benefits that a true mastery of these techniques will give the participants in their own personal lives. Mastering how to formulate the W.I.I.F.M. in your design and delivery will give you back your passion for training, no matter what your topic. Watch your students come alive in your classroom!


Workshop details

Date: Monday 29 August 2022

Time: 9.30am AEST (Sydney, Melbourne, Brisbane)

Duration: 1.5 Hours

Investment: $59.99 inc GST. 

10% discount! for VET PD Series subscribers - Use your Voucher Code when registering!


What participants' said previously when this topic ran

Revisiting WIIFM, this refreshed my thoughts about the focus of how training can benefit participants & line managers
Take home practical ideas - things that we can try in our own workshops
The best part was the idea for creating a welcome/intro video that introduces the presenter / leader
Thank you for taking the time to share your knowledge with me


What's covered

You will learn ABOUT and how to USE the following:

  • Unpacking the second Principle of State: Real and Relevant - content designed to progress learning, not clutter the mind
  • Why it’s vital to activate the power of the R.A.S. brain, and how to utilize it prior to setting learning activities
  • Lassoing an important sales pitch and turning it to a training advantage – the W.I.I.F.M. principle
  • Learning to reveal features and benefits of knowledge uptake, and the power of asking ‘so what?’
  • Planning the three stages of workshop success: Pre / During / Post event logistics and goals
  • Important requirements for a successful learning experience BEFORE they arrive
  • Why the Line Manager of any organisation is key to successful learning
  • Learning to identify the right questions to ask for an optimum outcome post-workshop
  • Harnessing the power of pre-learning and foundational knowledge via media
  • Identifying ways to build early success and excitement in your participants
  • The VAKT in action for real and relevant knowledge transfer and assimilation
  • Experiencing the workshop from a learner’s point of view: motivation, practice, roles, immersion, transfer, engagement
  • Ensuring adequate revision and reinforcement activities are factored into your post-event plans
  • Utilizing the power of satisfied customers and word of mouth recommendations to build your reputation
  • Training delivery skills interwoven with engaging, brain targeted focus


The Presenter

Laurie Kelly

Laurie Kelly has been opening up the “mysteries of the mind” to trainers and educators from all walks of life around the world for most of his working life. He is a specialist in Brain-Friendly Training and Delivery Skills that engage. This has been his passion for over 30 years and his passion is drawn from his wealth of experience, his love for his subject and his ability to rekindle enthusiasm and passion in even the most tired Educator.

Recognised as a National and International Educator of Educators, he communicates his teachings to everyone at all levels, from CEO’s to the people on the ground, whilst making it captivating, engaging, relevant and instantly transferable back into the workplace. Laurie is driven to improve the learning experience from a learner’s perspective by making trainers more effective and impactful via enhanced & engaging delivery skills.

Laurie speaks both nationally and internationally on current knowledge of how the learning brain works to maximize the impact of teaching, and to create an openness factor in our approach to change and new learning. His experience in improving trainers’ skills in engagement is vast – he is one of the most sought after presenters in his field.


A Statement of Attendance is available for issue on completion of the event's activities. 

The recording of the live webinar will be available to participants for 30 days after the event.



  • Facilitating Training
    • Deliver and facilitate training sessions
    • Support and monitor learning


  • Supporting Learning
    • Establish the learning-facilitation relationship
    • Support and monitor learning
    • Maintain and develop the learning-facilitation relationship



The following statements are received when the course is completed:

Brain Friendly Training Statement of Attendance
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