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Designing Workshops that are Real & Relevant


Mastering how to formulate the WIIFM in your design

Designing Workshops that are real & relevant with lots of WIIFM’s and takeaways. Training has to be more than ticking the boxes for the sanity of our students and ourselves. There is nothing worse than being asked by the Training and Development Department to train some dry, compulsory theory topic that they have all heard before and all know the answers to, because they have all... ‘done this one before’. Their body language says it all – ‘not again...I dare you to get me interested…What time is lunch?’

In workplace training we have learners who come along with various motivations and interest levels about the session’s topic that they have been “encouraged” to attend. In order to design workshops that are Real and Relevant for the learners we need to look at the marketing adage - The “W.I.I.F.M.” i.e.: What’s In It For them.

Too many times trainers focus on the features and technicalities of the training, rather than the benefits that a true mastery of these techniques will give the participants in their own personal lives. Mastering how to formulate the WIIFM in your design and delivery will give you back your passion for training, no matter what your topic. Watch your students come alive in your classroom!


Book Early!  This live event is limited to 30 places only!


Webinar details

Date: Wednesday 2 June 2021

Time: 9.30am AEST (Sydney, Melbourne, Brisbane)

Duration: 1 Hour

Investment: $59.99 inc GST. 

Book at least 7 days prior using the discount code  BFT-REAL to receive a 10% discount.

20% discount! for VET PD Series subscribers - Use your Voucher Code when registering!


Our Presenter

Laurie Kelly

Laurie Kelly has been opening up the “mysteries of the mind” to trainers and educators from all walks of life around the world for most of his working life. He is a specialist in Brain-Friendly Training and Delivery Skills that engage. This has been his passion for over 30 years and his passion is drawn from his wealth of experience, his love for his subject and his ability to rekindle enthusiasm and passion in even the most tired Educator.

Recognised as a National and International Educator of Educators, he communicates his teachings to everyone at all levels, from CEO’s to the people on the ground, whilst making it captivating, engaging, relevant and instantly transferable back into the workplace. Laurie is driven to improve the learning experience from a learner’s perspective by making trainers more effective and impactful via enhanced & engaging delivery skills.

Laurie speaks both nationally and internationally on current knowledge of how the learning brain works to maximize the impact of teaching, and to create an openness factor in our approach to change and new learning. His experience in improving trainers’ skills in engagement is vast – he is one of the most sought after presenters in his field.


A Statement of Attendance is available for issue on completion of the event's activities. 

The recording of the live webinar will be available to participants for 30 days after the event.



The following statements are received when the course is completed:

Brain Friendly Training Statement of Attendance
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