How do we Increase Student Enrolments?
Using big data to find new students
The biggest challenge for RTOs (apart from compliance) is how to build a consistent pipeline of new students. Students coming by ‘word of mouth’ is usually a sign of a quality RTO, but the problem with that source is it is impossible to scale up or down to match capacity.
Wouldn’t it be nice if you could build a permanent consistent flow of incoming enquiries and match that flow to the trainer and course resources you have available?
Until recently only major organisations like banks and supermarkets had access to `big data’ to be able to identify and attract very targeted prospective customers.
This training session will cover:
- a brief overview of some of the tools available to access data
- a case study example
- how to find out the exact demographic and psychographic profile of your best students (without having to survey them!) down to where they shop, what they watch, what their hobbies are, and where they live and what they do for a living
- how to use that profile to get your RTO in front of your ideal student
Date: Tuesday 26 May 2020
Time: 10.30am AEST
Duration: 1 hour
Investment: $55.00 inc GST.
Book at least 7 days prior using the discount code NEW to receive a 10% discount.
Discount! for VET PD Series subscribers - Use your Voucher Code when registering.
Melanie MacDonald - Growth Strategist, Mana Social
After 17 years of running her own RTOs, Melanie MacDonald has a lot of experience to share with other education providers – the good, the bad, and the unexpected!
Melanie and her team have thrived with annual intakes of 2,000 completely fee for service students, making it to the BRW Fast 100 fastest growing companies in Australia. Even during the VET fee help era, they still maintained 900 students/year – all without government funding and without competing on price.
Along the way while running her business and compliance focused RTO (scope included QA, WHS, HR and similar qualifications) Melanie also bought a beauty therapy college, rebranded it, and grew it by 800% to be the biggest beauty college in Queensland (again fully fee for service) before selling it to a publicly listed company.
It hasn’t all been plain sailing though and there have been some tough times but Melanie and her team met the challenges head on and learnt from them all.
In 2018 after exiting the RTO business she realised that what she had been doing to grow her own RTO quickly, could be replicated to help other RTOs.
That’s when Mana Social was born – a business that focuses on growth strategies specifically helping RTOs.
A Statement of Attendance is issued on completion of live event activities.
Note the video recording of the live event will be available to all participants for 30 days after the event.
The following statements are received when the course is completed:
|Skills Education Statement of Attendance|